Branded Entertainment: A Strategic Approach Towards Integrating Product Placement Practices in Turkey

Stok Kodu:
9786057623546
Boyut:
16.00x24.00
Sayfa Sayısı:
282
Basım Yeri:
Ankara
Baskı:
1
Basım Tarihi:
2019-01
Kapak Türü:
Ciltsiz
Kağıt Türü:
2. Hamur
Dili:
Türkçe
%20 indirimli
73,50
58,80
9786057623546
436159
Branded Entertainment: A Strategic Approach Towards Integrating Product Placement Practices in Turkey
Branded Entertainment: A Strategic Approach Towards Integrating Product Placement Practices in Turkey
58.80

This book serves not only to explore the motivational, theoretical and practical overtones of pı:oduct placement practices on a cultural level but also spotlights how the intended communication effect is established by. placement executions carried throughout the Turkish media to guide entrepreneurs, managers, small to large business owners, corporations, firms of small to large scale, media agencies and anyone who js truly interested in the ins and outs as well as the implications and underpinniı_ıgs concerning product placement practices.

This book serves not only to explore the motivational, theoretical and practical overtones of pı:oduct placement practices on a cultural level but also spotlights how the intended communication effect is established by. placement executions carried throughout the Turkish media to guide entrepreneurs, managers, small to large business owners, corporations, firms of small to large scale, media agencies and anyone who js truly interested in the ins and outs as well as the implications and underpinniı_ıgs concerning product placement practices.

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